PAC
(Production Animal Consultation)
PROJECT BREIF
SBMC partnered with Production Animal Consultation (PAC), a global leader in beef cattle health and veterinary consulting, to transform their brand presence from the ground up. While the initial focus was a complete website redesign and messaging overhaul, the partnership quickly expanded. We’ve since developed a full suite of sales and promotional materials, along with branded business collateral that supports PAC’s team across client meetings, conferences, and industry events. The goal has remained the same: help PAC show up with clarity, confidence, and consistency at every touchpoint.
Website Design
Messaging
Visual Direction
Business & Marketing Collateral
SERVICES PROVIDED
Organization: Production Animal Consultation
Industry: Beef Cattle Veterinary Consulting
URL: www.pacdvms.com
CLIENT DETAILS
OUR GAME PLAN
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OUR GAME PLAN |
Starting with Strategy
We started by digging into their brand — who they are, what they do, and how they want to show up online. Then we refined their messaging to speak clearly to both feedyard vets and new producers.
Design with a Purpose
We scrapped the clutter and built a structure that makes sense. The new layout gives every visitor a place to land and explore, from services to research to the PAC Network.
Content that Carries its Weight
We cleaned up their content and gave it direction. Pages were reorganized to flow naturally, headlines were made to connect, and calls-to-action finally give the user somewhere to go.
OUT WITH THE OLD, IN WITH THE NEW
The Starting Point
PAC’s old website was packed with great information but lacked structure, clarity, and visual impact. The navigation was clunky, the messaging was buried, and the design didn’t reflect their leadership in the industry. We rebuilt the site from the ground up with clear pathways, modern visuals, and messaging that actually sounds like PAC. Now their digital presence feels as sharp and trusted as the work they do.
Where We Landed
The SBMC Touch
hoping we can get testimonials from lisa, caitlin, dan whoever and we can put their headshots over here by their quotes
Quote Source
“It all begins with an idea. Maybe you want to launch a business.”
Quote Source
“Maybe you want to turn a hobby into something more.”
Let’s Make You the Brand Everyone Talks About
If your website feels a little tired or your messaging doesn’t feel like you, let’s fix that. We’re here for the businesses that are ready to show up like they mean it.