SBMC partnered with KINE, a startup launching ranch management software built specifically for cattle operations, to create a brand that feels as capable and trustworthy as the tool itself. With a name already in place, our work focused on building out their full identity — from positioning and messaging to content, launch visuals, and digital presence. KINE’s goal was clear: bring business back to the ranch. We helped bring that vision to life with a brand voice and strategy that speaks to producers like a partner, not an app.